How to start an embroidery business

how to start an embroidery business
how to start an embroidery business

Starting an embroidery business can be an exciting venture. We know, as we actually started our own embroidery business. This article is based purely on our experience.

Not only does it allow you to pursue your passion for embroidery, but it can also provide a profitable source of income. However, like any business, starting an embroidery business requires careful planning and execution.

In this article, we will guide you through the process of starting an embroidery business. We will cover the following topics:

  • Developing a business plan
  • Choosing the right equipment
  • Setting up your workspace
  • Establishing your brand
  • Finding customers
  • Pricing your products and services
embroidery order

So, let’s get started!

Developing a Business Plan

Before you start an embroidery business, it’s essential to develop a comprehensive business plan. Send us an email to start@massivestartup.co.uk and we will send you a free business plan template. You just have to fill in the blanks. Your business plan should include:

  • your goals (short and long term)
  • legal structure of the business (limited company or sole trader; include details about the director)
  • detail the exact services you will offer
  • research your competition and name a few; look at their prices
  • target market
  • SWOT analysis
  • marketing strategies
  • financial projections (break down every expense you will face)

Your business plan will help you stay organised and focused on your goals and grow your business.

embroidery machine

Choosing the Right Equipment

The next step in starting an embroidery business is selecting the right equipment. You will need:

  • Embroidery machine: – now if you run a search on Amazon you will see tens if not hundreds of different brands and type of embroidery machines. There are also a lot of shops and online stores that sell them. The price will vary based on their capabilities. Our advice here is very simple: do not buy one needle embroidery machines if you want to do serious business. Speed is a very important element in this business. A professional machine can do an embroidery in 5 min as it automatically cuts the thread and changes the color. An entry level, one needle embroidery machine will need 30 min as you need to change the thread if the design has different colors. We recommend an embroidery machine that has at least 3 or 6 needles. This is the minimum to start with. If the business grows you can buy a second machine and have them work simultaneously. If you have the budget, you can buy machines with 2,3,4,8,16 heads. Each head has multiple needles. We have not bought our embroidery machine from a big brand. We have bought one from China through a UK based company that imports machinery. It costed us £5000. A similar embroidery machine, with 6 needles from a big brand is around £7000. After a year of abuse, ours is still working perfectly fine. It looks like it just warmed up.

 

  • Thread – we used Amazon at the beginning then we done some research, and this is what we found. There are specialized online shops in the UK that sell thread, you just need to compare the prices. Two of them are PenCarrie and Marathon Threads. Select 6-8 colors that you will use the most such as red, dark blue, light blue, green, yellow, orange, purple, white and black. Most logos have these colors. Buy the 5km length, at least. If you run out of thread while embroidering 25 t-shirts and if you don’t have the same shade of thread, you are in a very bad position as a business. Your client will noticed that you used different colors and might not place another order.

 

  • Stabilisers – There are three major types of embroidery stabilisers (also called backing): Cut Away, Tear Away, and Water Soluble. We use the cut away. You can try all of them and see which one works best for you. We use the same suppliers for stabilisers. For white garments we use white stabilisers, for darker ones we use black. There are a lot of tutorial videos on YouTube that teach you the basics of embroidery.

 

  • Other supplies – you need 3-5 garment suppliers, special scissors for embroidery, chalk, ruler, standard small scissors, working station, storage boxes etc. You can buy embroidery supplies from a variety of retailers, including online stores and local craft stores. Be sure to compare prices and quality to get the best deal. Regarding the garment suppliers we always found that their stock is limited. Sometimes we had to order supplies from 2-3 places to fulfill a 50 pieces order.

 

  • Digitising – is the method by which a logo in jpeg, jpg, png or pdf is converted into a file type that embroidery machines can read. There are softwares you can buy, and learn the skill. The price for these softwares range from Free to £800. Depends how good your IT skills are. We have learnt how to digitise but for us it works better if we outsource this. We went on Fiverr and hired a guy from Pakistan for the job. He digitieses logos for £5 and in 1 hour he will send you the design in the correct format. Some machines use dst files, some use pes. If there are errors in the file and the embroidery machine breaks the thread, you can go back to him and he will fix the design. We strongly suggest doing good research on digitising as you have no business without this element.

Consider your budget and the size of your business when choosing equipment. You can start small and upgrade as your business grows.

healthcare uniform embroidery

Setting up Your Workspace

Your workspace should be comfortable and conducive to embroidery work. Please consider your back. Bending over a lot, repetitive movements will lead to back pain. We experienced this too. To start with, we converted one of the rooms in a workshop. When we noticed that the business is growing, we moved everything in our garage. Make sure you have adequate lighting and ventilation. Organize your supplies and equipment to maximize efficiency and productivity.

Our embroidery company is called WearFlair Embroidery. You can see our workspace on Instagram @wearflair.embrodiery, in one of the reels.

 

Training

The best method is to learn from someone who has the exact model of embroidery machine. Once you learn the craft you can then adapt to other models. It is a complex craft to just experiment, plus you have a brand new embroidery machine which I am sure you don’t want to break. If you don’t know what you are doing there are so many things that can go wrong, including hurting yourself.  

new-born embroidery 2
new-born embroidery 3

Establishing Your Brand

Your brand is how your business is perceived by your customers. The more professional you look from all aspects, the better. It’s essential to establish a strong brand identity that resonates with your target market. Choose a name, logo, and color scheme that reflects your brand’s personality and values. This is another point where we can help if you struggle, give us a shout.

 

Finding Customers

Well, to succeed in any business, you need to find customers. There are many ways to market your business, including online advertising, social media, and word-of-mouth referrals. Attend trade shows, craft fairs, and other events to showcase your work and connect with potential customers. We will not go into this topic very deep. Our embroidery business was created because we already provide services to our portfolio of clients, and they asked for this. We were quite lucky. If you start your business with no initial clients, then you need powerful marketing skills.

logo embroidered

Pricing Your Products and Services

Finally, you need to price your products and services competitively. Consider your costs, including supplies, labor, and overhead (damages or other small expenses like postage). Research your competitors’ prices and adjust accordingly. Don’t be afraid to charge a premium for high-quality work. For a medium size logo that goes on the chest, or sleeve, we charge £5.00. If the size of the required design is larger, you will have to obviously charge more. Some suggest £1 per 1000 stitches. 99% of our clients require their logo sized to around 5000 stitches.

 

Starting an embroidery business requires hard work, dedication, and a solid plan. By following the steps outlined in this article, you can start a successful embroidery business that fulfills your passion and financial goals.

If you need help setting your embroidery business up, we can help. Send us an email: start@massivestartup.co.uk